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30.01.2023: Frankfurt: Messe Frankfurt: 18:00 – 18:45: Keynote: Consumption 4.0: Surviving the “Never Normal” and Shaping the “Always Different””


My season starts directly with a top-class lecture at the “Digital Extension” of the three leading international consumer goods fairs Ambiente, Christmasworld and Creativeworld! At lectures and congresses, you often hear about the “New Normal” that would re-emerge after a crisis and bring something like ‘normality’ back into the world. Unfortunately, there will be no “new normal”, because the world is changing very fast. This is already being felt by some industries (electricity, gas, shortages of production goods due to changing supply chains, etc.) as well as by citizens (food inflation, energy costs due to war, etc.) – and new crises are coming for all of us: the “never normal” has become everyday life. In my lecture, I will show you how to survive the “Never Normal” and how to “Always Different”.

The three leading international consumer-goods fairs Ambiente, Christmasworld and Creativeworld will soon be inviting visitors to a very special live fair experience. The online platform Digital Extension, which is available to all participants for smart and efficient matchmaking even before the events, provides a complementary virtual exchange: three pre-events of 45 minutes each offer valuable industry knowledge with top speakers such as Ken Hughes, Theresa Schleicher and Sanjay Sauldie and familiarise participants with the platform.

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Last updated on 6. February 2023

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