Social media marketing can be described as “social influence marketing”. Via internet forums, blogs and platforms such as Xing, Twitter, Linkedln, Facebook and YouTube, users exchange and spread opinions, impressions …
nternet specialist Sanjay Sauldie compares a company website to a beautiful orchid. If you take good care of your website, Sauldie says, you will enjoy it for a long time …
The term white paper refers to valuable information in the form of a technical paper, product description with application example(s). The 10 to 30-page PDF files are ideal for marketing …
In this part of his series on strategic internet marketing in B2B, Sanjay Sauldie looks at the navigation of a website. Navigation is an important sticking point for search engines …
One way of promotion is press relations. Public relations are free on the internet and should be well planned. Inform the press and major web portals about what you are …
The battle for the best employees has begun. While one part of the companies is looking for staff in the traditional way, the other part is starting to use the …
Good online content is the salt in the soup of internet marketing. But unfortunately, very little value is often placed on this. The salt becomes the hair in the soup …
In addition to trade fairs, recommendations and consultations, more and more B2B decision-makers are using the internet as a source for purchasing decisions. Various studies confirm that 85% of purchasing …
9The Internet presence of a company in B2B is optimal when it succeeds in winning new contacts and future customers from the visitors to the website. That’s why companies should …
A few days ago I was invited to a medium-sized B2B company. Checking the website, we found that there is a newsletter section set up. But the addresses there are …
One guarantee for the long-term success of a B2B website is strong content. When it comes to content, the rules for B2B companies are also vastly different from those for …
In B2B, purchasing decisions are often made by committees consisting of controlling, technology and management. Each decision maker has different goals and therefore needs different information. Sanjay Sauldie shows how …
More and more participants come to my seminars for B2B internet marketing who are simply frustrated. The reason: many time-consuming and costly campaigns go unheard and unnoticed in the vastness …
The key to success in B2B internet marketing is to position a company correctly and to address the right target group at the right time in the right media channels. …
Email campaigns in B2B should not only aim to sell more products or services. Rather, email marketing is a smart way to identify the best potential customers while identifying the …