In the first part of his series of articles, Sanjay Sauldie gives an overview of the different elements of an internet marketing strategy for companies in the B2B sector. Stage …
Wikis, like blogs, are a good tool for generating fast-growing and changing content for your website. Search engines rate this dynamic very positively. This leads to a better placement of …
In search engine marketing, the company that has optimised its website for the right keywords and lands in the top 10 in the search engine hit lists has an advantage. …
With RSS feeds, companies have another option besides newsletters to distribute their news. Sanjay Sauldie, expert for internet marketing, shows the advantages of RSS feeds for internet users and providers …
When you buy a new domain on the internet, it is forwarded to your main domain by your provider by default. Because Google penalises the creation of twins on the …
Social media marketing can be described as “social influence marketing”. Via internet forums, blogs and platforms such as Xing, Twitter, Linkedln, Facebook and YouTube, users exchange and spread opinions, impressions …
In 15 years of dealing with internet marketing and intensive cooperation with companies, my roadmap for marketing on the internet has emerged: iROI. The iROI strategy consists of 7 important …
In this part of his series of articles, Sanjay Sauldie, top speaker and expert on strategic internet marketing in B2B, gives 7 recommendations that make companies successful, especially in difficult …
The PageRank of a website is probably the most talked about. Yet PageRank is only one of many measures and not even necessarily one of the most important signals. This …
nternet specialist Sanjay Sauldie compares a company website to a beautiful orchid. If you take good care of your website, Sauldie says, you will enjoy it for a long time …
One way of promotion is press relations. Public relations are free on the internet and should be well planned. Inform the press and major web portals about what you are …
The term white paper refers to valuable information in the form of a technical paper, product description with application example(s). The 10 to 30-page PDF files are ideal for marketing …
Surely you know the 4 P’s of marketing: Product, Place, Price and Promotion. Here, too, the world has changed – if you really want to be successful on the Internet, …
A website wants and needs to be well thought out and prepared. In this chapter of his series of articles, Sanjay Sauldie has created a checklist for planning a successful …
The most beautiful website remains hidden in the vastness of the internet if the texts on it are not optimised for search engines. In this part, internet expert Sanjay Sauldie …