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ELEKTRONIKPRAXIS column: Part 003: Why your website should definitely “flirt” with Google and Co


Search engines are the guarantors of your success on the Internet. Provided your website is loved by the search engines. No emotions, however, means the end of your website and the loss of your investment. This is how you can ensure that Google permanently “falls in love” with your website!

Please imagine your website is a book – with chapters, text, etc. You have just written a new book and would like the librarian at the nearby library to add it to his repertoire. He should even recommend it to his visitors if the request fits the book.

Now, what would you tell the librarian? Very correct – title of the book, content, form, edition, date of publication, subject, etc. This is also exactly the information you have to pass on to an Internet librarian (=search engine) on the Web so that he can include your book (=website) in his collection (=search engine index).

In addition, it is a good idea to consider over 65 other criteria so that your book does not end up in the librarian’s basement and never be borrowed. In search engines, this “cellar” is located from position 30 onwards. This means that if your company is not found in the first 3 hit pages on Google and Co. when entering a keyword (not your company name!), then you are virtually non-existent on the Internet! So, make sure that your website is also adapted to this target group and optimised for it.

Practical tip: Collect keywords

From now on, use every contact to promote your online business. What does that mean? It’s simple: from now on, ask everyone you meet and introduce your company to during small talk what search terms they would use to look for you on the Internet. An ideal basis for a nice conversation. For example, you could start as follows: “Mr …, your opinion is very important to me. Under which terms would you search for me on the Internet if you didn’t know me but needed my offers?”

Collect these terms, we will need them urgently at a later date. And – if your counterpart asks you why you are asking this question – just recommend this column to him – he will thank you!

Last updated on 7. February 2023

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