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ELEKTRONIKPRAXIS column: Part 010: Why texts for the Internet are different from texts for print media


The most beautiful website remains hidden in the vastness of the internet if the texts on it are not optimised for search engines. In this part, internet expert Sanjay Sauldie explains how machines interpret texts and what is important when writing web-friendly texts.

Among the 5% of really successful websites, there are hardly any websites with great design, exciting features or the latest techniques. Although the design serves as a good eye-catcher for visitors, the quality of a website is determined by its content. The most beautiful website is of no use if no one ever gets to see it because the content is boring for people and especially not optimised for search engines!

Unfortunately, many agencies today still simply take a text from a company’s catalogue and hope to be just as successful on the internet as in print. This is one of the reasons why 95% of all websites do not get beyond mediocrity. Reading on the internet is completely different from reading a printed text, unfortunately this does not seem to have reached all agencies yet.

Last updated on 7. February 2023

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