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ELEKTRONIKPRAXIS column: Part 024: How companies can use the internet to find staff


The battle for the best employees has begun. While one part of the companies is looking for staff in the traditional way, the other part is starting to use the internet for recruiting staff. Especially for innovative, medium-sized companies, the internet opens up the opportunity to attract the best brains.

Recruitment is not just about creating an application opportunity on the company website, but actively searching for suitable applicants for the job in question. The internet and social networks are a very good starting point for approaching qualified applicants.

In the meantime, two thirds of all recruitments are made online. This is one of the findings of the study “Recruiting Trends 2009”, which the Centre of Human Resources Information Systems (CHRIS) at the Johann Wolfgang Goethe University in Frankfurt am Main, the Otto Friedrich University in Bamberg and Monster Worldwide Germany jointly conducted for Germany, Austria and Switzerland.

Searching for personnel has never been as easy as it is today

Although it has never been easier to go on a recruitment search, there is a great deal of uncertainty about the choice of the appropriate method – job board, social networks or even Twitter.

One thing B2B decision-makers must learn to understand: the next generation, which is growing up with and on the internet, will no longer rely on the big names alone when looking for a job, but will ask for expertise – especially in the medium they are familiar with, the internet. This generation is called digital natives and does not know what a record or a music cassette looks like, but it does know how to use the new media effectively.

The right applicants should come across the company’s own career website with the right keyword. This requires more than just search engine know-how. Therefore, it is important for human resource managers as well as for managers and decision-makers to incorporate the psychology of applicants into the internet presence.

Last updated on 7. February 2023

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