All about Sanjay Sauldie
I was born in India and came to Germany when I was 4 years old. In Germany, my family was received with a lot of respect and decency, as my father was invited to Germany as a foreign correspondent for Deutsche Welle as an Africa expert.
I grew up and integrated in Germany, studied Mathematics and Computer Science at the University of Cologne, did my Master of Sciences (M.Sc.) at the University of Salford (Manchester, UK) on Digital Disruption and Digital Transformation (2017) and was trained at EMERITUS (Singapore) in the MIT method of Design Thinking (2018)
I was awarded the Internet Oscar “Golden Web Award” by the International World Association of Webmasters in Los Angeles/USA and twice the “Innovation Award of the Initiative Mittelstand”.
The WDR calls me “one of the most sought-after European experts on the topics of digitalisation in companies and society”
In my lectures and seminars, I very much like to ignite fireworks of impulses from practice for practice. It is probably a humbling gift that I am allowed to make the complex world of digitalisation understandable for everyone in simple words. I am allowed to captivate the participants at events with my pictorial language and encourage them to immediately put the valuable tips into practice – a real enrichment for every event!
For more than 25 years, I have gained experience in over 55 different industries and offer you and your team a view beyond the end of your nose. This way, your event benefits from my best practices and your participants can apply these insights directly. In this way, you and your guests benefit from my external know-how.
I developed the TRANSRUPTION® digitalisation toolbox as part of my studies at the MIT Management Sloan School and have already introduced it very successfully in many companies. In combination with the DIGiROI® digitisation strategy, your company can prepare itself optimally for the changes brought about by digitisation and develop and expand your leading position in your industry.
To ensure that your company has an optimal presence on the Internet, I have developed the Internet Marketing Strategy iROI®, which enables you to implement the right steps in the right order to noticeably increase your sales on your website and shop
As an honorary director of the EIMIA® (European Internet Marketing Institute & Academy) as well as the EDBIA® (European Digital Business Institute & Academy), I have the scientific background through my own research with my students to optimally adapt my lecture to your audience and your industry – no two lectures are the same, because they are adapted to your industry on a daily basis and garnished with best practices from your industry


I have been trained at these institutions and have deepened my knowledge there.
At IU, I am currently even a lecturer for the topic “Online Marketing”.








24 key technologies – 1 contact person
I have already done all the work for you: I keep my knowledge up-to-date in 24 key technologies and pass it on to you distilled, individually adapted to your company and your industry. This saves you time, saves you money because you only have one contact person instead of 24, and you benefit from the reliability of my sources.
Transruption® is a Digital Toolbox that does not just focus on one key development, but combines the individual components of digitalisation in a new way.
Worldwide unique offer:
Test my know-how and practical experience now: ask me your 3 most burning questions about your business, and you will receive the individual answers completely free of charge!

Currently in the press:
What the trade press writes about me
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What I write in the trade press
ELEKTRONIKPRAXIS Column: Part 037: (End) The DNA of the B2B Internet Marketing Strategy according to iROI
In genetics, DNA is the carrier of genetic information. Internet marketing expert Sanjay Sauldie transfers the principle of the two strands that wind helically around an axis like a rope…
ELEKTRONIKPRAXIS column: Part 036: These 3 main trends will determine internet marketing in B2B in the future
Many companies in B2B have already recognised the value of their website. They use their website to build their own brand, to retain customers and to acquire new customers. The…
ELEKTRONIKPRAXIS column: Part 035: How to find Internet link partners for your website
“Links play an increasingly important role in internet marketing,” emphasises Sanjay Sauldie. In this part of his series of articles, the expert for strategic internet marketing in B2B explains what…
ELEKTRONIKPRAXIS column: Part 034: E-Mail Marketing 2.0 – How companies in B2B can profit from it
Email campaigns in B2B should not only aim to sell more products or services. Rather, email marketing is a smart way to identify the best potential customers while identifying the…